System · 01 · acquisition
The acquisition system
For teams spending on ads with nothing wired behind them.
Components
- Landing page system
- GA4 and GTM event architecture
- Meta Pixel and Conversions API
- Lead routing and automated follow-up
Measured
- Conversion rate
- Cost per qualified lead
- Speed-to-lead

ACQUISITION
One capture point, every channel after it.
Budget goes out, clicks come in, and the space after the click is a guessing game. We wire the whole path: page, events, server-side conversions, lead routing, follow-up.






