ORBYT

THINKING

Positions we argue from, written for operators. Not content for content's sake.

How we think.

01Most AI strategies are workflow problemsBefore asking what AI can do for your business, it helps to know what your business actually does. Most bottlenecks turn out to be processes, not models.4 MIN READ
02Your tracking is probably lying to youDuplicate events, missing server-side conversions, attribution gaps. Most ad accounts optimize against bad data, confidently.4 MIN READ
03A landing page is a system, not a pageIt inherits your ads, your tracking, your CRM and your follow-up. Treat it alone and it will underperform alone.4 MIN READ
04Disconnected tools are a silent taxNobody budgets the hours lost moving data between tools that should already be connected. It's the most expensive line item nobody sees.4 MIN READ